Interaction Design

 
 

General work

Picture of the 5 responsible gambling tools Norsk Tipping offers: Exclusion, play break, Player Pulse (Spillepuls), loss limits, and a spending overview
 
 

My work has focused predominantly on one major project, Spillepuls/Player Pulse, shown below. Otherwise, my work focuses on continuous improvements to responsible gambling tools that Norsk Tipping provides via user testing, use of data from customer service and data programs, and prototyping among other methods. I also spend time collaborating with other UX designers and teams to provide specialty knowledge from the responsible gambling perspective in their respective projects that do not focus on it, but must take it into account. Now with my work on an industrial Ph.D., I focus even more on data and analysis myself as well as a building a stronger research background to support my work and then share it via publications and conferences.

SPILLEPULS

 

Spillepuls, or Player pulse, is a project I have been working on since 2019 with an interdisciplinary team at Norsk Tipping. Personalized messages come up in the Norsk Tipping app and website that are triggered by player behavior, either in the moment or over a period of time. These messages focus on creating reflection about player behavior, showing gambling behavior, and often monetary loss, while providing the option to set a lower limit or complete another action to reduce and control spending. All messages are tested in randomized controlled trials to see what has the most positive effect in several different aspects.

To date, we have reached 800,000 players (31% of our customer base), sent out over 8,000,000 messages, and gotten more than 1 in 4 to take action in a way that helps prevent or reduces problem gambling.

These messages have been created with knowledge based in behavioral design, nudging, service design, and readiness to change. In 2022 Spillepuls won the innovation award from the European Lottery Association, the first responsible gambling tool to do so.

https://www.european-lotteries.org/news/2022-el-innovation-award-winner

https://www.norsk-tipping.no/artikler/nytt-verktoy-senker-spillepulsen

https://www.norsk-tipping.no/artikler/hils-pa-var-nyskapning